Turning your business from nothing to something is not easy. In this category, we will share everything you need to know about building and growing your online business.
Most articles on this topic list five or six ways to get more clicks. The lists aren’t wrong. They’re flat, as though each listed item moved the number by the same amount, and they skip past the one sentence that explains how any of this works.
You should have a Facebook Page. That part of the standard advice is correct, and this article is not going to talk you out of it.
Search-relevant content answers the exact question someone typed, in the shape they expected the answer to take. That definition has not changed in twenty years. What changed is who reads it.
Most advice on this hands you a list of things to consider. Your audience. Your business type. Your competitors, your goals, your budget. All relevant, and none of it adds up to a decision. You can weigh five factors for a fortnight and still be no closer to opening an
Most lists of digital marketing tactics online share the same flaw. They hand you ten things and imply you should do all of them, as if content marketing and setting up a LinkedIn profile belonged in the same column. Ten identical marketing tactic tiles with only two circled, showing the
Search this question, and you get the same checklist every time. Build a website. Get some links. Publish articles, promote them, scale. All true, and all fairly useless, because a checklist treats every business as if it were the same business.
